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How to Avoid the New Google AdWords Affiliate Slap

After Perry Marshall posted an email from Glenn Livingston detailing a massive drop on several affiliate marketer's landing pages' quality scores, thousands of affiliates started gearing up for battle; some said it was unfair, some praised Google's decision, but the most important thing is: how can you avoid this new Google slap?

First, let's get things clear: it's not every affiliate page that's being hunted. Google is finally focusing on "review" pages, that have nothing but very limited content and an affiliate link to a sales page. Those pages, which have been used for quite sometime now, are the main strategy for several marketers, because they require little work, are easy to replicate, and they're very cheap.

According to Dr. Glenn Livingston:

"When we analyzed which pages survived, and we take it in combination with other information, it seems pretty clear they've added code which screens for affiliate links on the landing pages."

Why would Google invest time and energy into this matter?

They're always worried about the quality of the ads that are run on AdWords. Of course, they want advertisers' money, but they will not allow searchers to be misled by compelling ads that fail to deliver on their promises.

As Perry wisely stated:

"Many times the affiliates don't even own the product and it's a big pump and dump. Savvy web surfers quickly recognize these sites and don't trust their advice."

Marketers that have been hit by the slap and those looking to prevent it are now reevaluating their business models, and the first step is to move forward and create a stronger relationship with your customers. And yes, even though affiliates are not actually selling anything, people that have bought through their links are their customers and when treated properly, will come back for more.

The first step is to get rid of all affiliate links on landing pages; but that is easier said than done. Building a stronger sales funnel is an art, and some of the marketers hit by the affiliate slap will have to get back to the basics.

Leo Saraceni is the creator of the YourIncomePotential.com project, a free resource for business owners that want better results marketing online. He's made available a strategy to defeat the Google AdWords Affiliate Slap freely. Check out the report and more cheap PPC strategies at YourIncomePotential.com.

Article Source: http://EzineArticles.com/?expert=Leonardo_Saraceni

How Google Affiliate Will Change the World

watch out. Earlier today, Google launched an affiliate ad network. Or, rather, it rebranded Performics, the affiliate ad network that came along with its purchase of DoubleClick, as the "Google Affiliate Network." As with other affiliate networks such as Amazon's, participating Website publishers get paid a fee for each referral that results in a sale. Existing advertisers include Bank of America, Barnes & Noble, Citi, Target, and Verizon.

Google constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers. Sometimes, this requires retiring existing features so they can focus our efforts on the ones that will be most effective in the long term. For this reason, they will be retiring the AdSense Referrals program during the last week of August.

Google acquired the DoubleClick Performics Affiliate operations in March 2008. Together, they're creating new opportunities for monetization, expansion, and innovation in affiliate marketing.

Performics was founded as the first full-service affiliate network in 1998 and was acquired by DoubleClick in 2004. Today Performics Affiliate operates as Google Affiliate Network and remains committed to delivering affiliate channel growth for advertisers and publishers

As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions

As we can see, most of the affiliate programs like ClickBank, Comission Junctions and Linkshare still control the arena of affiliate world. But soon to be leader, Google Affiliate will replace all the system.Most of the Internet User will still trust Google rather than other affiliate program.

Google Do No Evil seems to be controlling every inch of web space

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crets To Help You Earn Thousands Of Dollars Monthly

There is no doubt that Google affiliates rank as some of the most successful affiliates anywhere on the web.

Yet few understand the reason behind this success. Even the majority of Google affiliates who are yet to start making huge five figure checks do not quite understand why the Google Adsense program has flourished so much within such a short time.

Anybody who understands the real secrets behind the phenomenal rise of Google affiliates will be in a much better position to benefit and profit from it, whether or not they are current Adsense affiliates.

1. Google Affiliates Are Riding On The Most Dramatic Shift In The Advertising Industry In History

A few webmasters think that this Adsense and pay per click affiliate mania is a passing fad. All indications are that this is not the case. If anything mounting evidence points to one of the most dramatic and rapid shifts in advertising industry history. You can’t beat the deal to advertisers where they pay only for actual traffic to their website and more so when they can easily calculate their conversion rate on that traffic and predict their profit margin on the deal. This arrangement cannot be duplicated on TV or in any other offline media with so much precision and accuracy.

This means that advertising revenue will continue to shift away from other media and will move online at an even more rapid rate than is the case currently. And not just any online mediums like banner ads for example. The revenue will specifically shift to pay per click text ads. If you need some proof just look at the Google numbers in recent months, and most of it is being generated by PPC ad revenue.

What does that mean to a blogger or webmaster? It means huge and increasing profits as the number of advertisers grows and the competition between them for clicks grows fiercer.

It means that any expert in any tiny little niche will find it increasingly easier to make a good regular income from a low traffic targeted site with higher paying, more valuable Adsense keywords.

2. Google Affiliates Recognize That Content Is Not King, It’s Everything

Writers, or rather good writers are already enjoying a huge advantage as Google affiliates. Only well written content will attract quality traffic and only interesting engrossing content will keep that traffic coming back again and again. Only high-quality keyword rich content will keep a site high in search engine rankings and thus guarantee enough traffic to keep Google affiliate adsense earnings high.

3. Top Google Affiliates Are All Using The Blog Secret

Blogs were created for linking and everybody knows that links are closely related to traffic in two ways, firstly they generate traffic but more importantly, they help a site achieve high search engine rankings with usually opens the floodgates of traffic. Top Google affiliates are using this secret to keep those big fat Google affiliate Adsense checks arriving by special courier every month.

Most top Google affiliates have dozens of blogs loaded with the right keywords and engaging content. With just a little SEO (search engine optimization) skills, these new breed of high flying online professionals are able to get their sites to the top of search engine rankings. It is then minimal maintenance as they sit back and watch the traffic volumes flow to their blogs already loaded with Adsense ads. The result of all this is that the clicks happening at their sites shoots up and with it their Google affiliate Adsense earnings.

4. Google Affiliates Are Using The Secret of The Hook

In advertising it is called the hook. Journalists call it the angle or slant of the story. Both mean the same thing. It is all about picking up a subject and asking yourself, what aspect of it most interests your audience? If you answer that question accurately then your ad or your article will attract maximum interest.

Online this is becoming more critical by the day. Content that is not slanted to fit the interests and needs of you audience will not attract enough interest and this impacts on the traffic of your blog or site and ultimately on your Google affiliate adsense earnings.

Christopher Kyalo is a successful online writer and entrepreneur. Read the rest of this article at his Google affiliate writer’s blog. He can be reached at strongwallafrica at yahoo.com

Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo